Does your company generate too much regular, highly valuable content for just an email or blog post? Newsletters may seem a bit old school, but the medium is making a comeback. A regular periodical is an excellent way to add value to your product or service  - or even be the mode of delivery for the core offering. Critical aspects of a successful newsletter are:

  • Compelling and proprietary content

  • Writing quality

  • Correctly identifying the target audiences

  • Frequency that does not deter demand

  • Effective delivery methods

  • Call to actions


Alidade Strategy & Communications can construct and design your newsletter, as well as build a communication strategy to ensure customers recognize the value of the information. Give us a call at 312-857-5220 or send an email to to discuss a newsletter for your group.