Strategy Tree

No other company is just like yours. Your unique set of variables equals a business equation that differentiates you from other firms. In order to maximize potential, plans and solutions need to be as unique as the business. While our methods are based on fundamental models and recognized frameworks, the outcome is customized to your goals and objectives. 

Why are we different? With collective business experience across disciplines, industries and countries, in both large corporations and small business environments, our team can provide perspectives and innovative solutions drawn from a vast variety of situations and achievements. 

From directing the business planning process to drafting compelling client emails, Alidade Strategy & Communications is your partner in setting the course for success and launching tactics that will get you to your destination.

IMG_2237 copy.jpg

Megan Farrell


Megan's specialty is developing and executing business and change strategy through planning, leadership and communications. She has extensive experience across business disciplines and spent more than 15 years creating strategic plans, directing solutions-focused projects, managing change and designing communications in industries such as financial services, real estate and education. She has advised executives on business modeling and planning, increased sales and community support with effective communications and driven highly impactful efficiency projects.


Megan holds an MBA from Georgetown University and is a Six Sigma Black Belt. 

Post MBA, Megan joined Merrill Lynch’s Global Wealth Management division where she drove strategic initiatives and cost efficiency projects, executed change management and led marketing communication campaigns. She then moved into Merrill Lynch’s Global Research & Economics division where, as a Senior Director, she managed strategy, operations and communications for the Investment Strategy and North America Economics groups.


In 2010, Megan moved to Sao Paulo, Brazil. She founded and managed Alidade Strategy & Communications to advise companies on strategic planning and business professionals in career development. Megan was also actively involved in volunteering with expatriate associations such as the International Newcomers Club and the American Society, as well as acting as the president of Georgetown’s Sao Paulo Alumni Club.

Today, Alidade Strategy & Communication is based in Chicago and works with large corporate clients, as well as entrepreneurs, across the globe. Megan and her team are focused on helping organizations to achieve business objectives through strategic plans and communications that will increase the probability of achieving success.